Graphic designers often struggle to network more than people in other fields. Oftentimes, a graphic designer is self-taught and freelances, so they don’t meet other graphic designers frequently. However, just as in any field, graphic designers should try to venture outside of their bubble and meet others. This could result in a job offer or just a group of professionals who look to support one-another. If you are unsure about where to start with networking, here are my tips.
Utilize Relevant Social Networks
Many graphic designers overlook social media sites that cater specifically to them. Dribbble and Fontli are places you can easily post your work for others to see. It also helps if you interact with other people, either through their artwork or through messaging. Beyond these niche sites, however, there are many other social media networks graphic designers should stay active on. Instagram is the largest visual social media and a great place to gain fans and meet other designers, as well as host a portfolio. Furthermore, Snapchat is a fun way to keep people interested in your work during the various stages of completion, and Twitter and LinkedIn are must-haves for networking.
Attend Conferences and Events
One benefit graphic designers have over working professionals is easy access to design conferences and other avenues where employers search for new talent. Even if you aren’t in college, you can still attend these events. Make sure to dress appropriately, bring business cards, and keep your portfolio updated. It is also important to set yourself apart, so try to focus on recent accomplishments or skills that many designers don’t have. Finally, be polite and feel free to ask about others, not just talk about yourself.
Join Organizations
There are graphic design organizations in every country, and if you live in a big city, there is a chance that there are a few you could join. Joining an organization and attending their events is a great way to meet others in your field. You can also use your membership as a benefit, particularly if you are very active.
Start a Blog
If you don’t have a blog by now, you should. It’s a great way for people to gain an audience and meet peers in their field. Try finding a niche that sets you apart as well. Maybe you focus on one aspect of design (such as fonts), you have a how-to guide, or you take questions from new designers and build posts based off of those. No matter what you do, try to keep a consistent schedule, link to your social media and portfolio, and list your contact info for anyone who is interested in working with you.
Graphic design is a field that benefits greatly from networking. Although you can get by without it, you will be much better off with a network of professionals to build on. If you haven’t tried some of these tips, I suggest doing so right away.
